Why Investors Get Nervous When a Startup’s Growth Strategy Starts With Advertising As a marketing leader, this may sound like a strange thing for me to say. In theory, it…

Over the past 13 years in marketing, including more than 10 years in leadership roles, I have hired and fired dozens of people. But the question I get most often…

Most marketing leaders spend a significant portion of their time on calls, reporting, planning meetings, and team motivation. All of those responsibilities matter. They are part of the job. But…

During my 15 years in marketing, I’ve worked with teams that consistently exceeded expectations and teams that struggled to deliver even with talented people in place. Whenever performance problems appeared,…

The real impact of AI on marketing isn’t what most people think. Every week I see another article or video claiming that someone built a few AI workflows and no…

Most B2B founders think complexity signals sophistication. Clearbit’s story argues the opposite. I’ve spent years watching companies drown their products in features nobody asked for. Clearbit did the reverse. It…

A bucket on a desk, catching rainwater through a cracked ceiling. That’s where SiteGround spent nearly a decade building a company that now powers over three million domains. I’ve run…

I’ve sat in enough product review meetings to know the exact moment a good idea dies. Someone says, “that’s not how we do things here.” Steve Jobs built an entire…

In my experience leading marketing teams at the intersection of tech and B2B, the difference between good campaigns and truly transformative ones often comes down to moments that feel like…

In my fifteen years steering marketing teams—first in fast-growth startups and now as senior marketing director at Zoolatech, where we build dedicated offshore teams for ambitious brands—I’ve watched entire playbooks…