3 Bonus Growth Stories. How Duolingo, Discord, and Perplexity Grew Through Marketing
Three of the most talked-about tech companies of the last decade. Three completely different markets. One free white paper that breaks down exactly how each of them grew—through marketing, product, and positioning.
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[WHAT’S INSIDE]
This is a free 25-page white paper with three complete case studies, written in the same style and depth as my book:
- Duolingo — how gamification and fearless, viral social media turned daily practice into a global habit
- Discord — how community-led growth took it from a gamers’ tool to a home for millions
- Perplexity — how a bold challenger positioned itself as the “answer engine” and took on Google
These aren’t teasers or watered-down samples. There are three full stories—yours is free the moment you subscribe.
[WHO IT’S FOR]
If you’re a founder, marketer, product leader, or just curious about how modern tech companies really grow, you’ll find practical lessons you can apply to your own work—no theory, no buzzwords.
[Book – The Marketing Behind Rapid Growth]
These three companies aren’t in my book—they’re exclusive bonus material. But if you enjoy them, there’s a lot more where they came from.
My book, The Marketing Behind Rapid Growth, breaks down 18 more companies the same way — including Slack, Notion, Stripe, Shopify, and NVIDIA.
