Not everyone likes consuming content the same way.
Some people prefer reading. Others prefer listening.
That’s why I launched The Marketing Behind Rapid Growth Podcast.
The podcast covers the same companies, growth stories, and marketing case studies that I share through my newsletters on LinkedIn and Substack. The difference is not in the quality or depth of the content—it’s in the format.
Each episode is adapted specifically for audio, making it easier to consume while commuting, exercising, traveling, or doing everyday tasks.
The Marketing Behind Rapid Growth explores how the world’s most successful technology companies use marketing to accelerate growth.
Each episode breaks down a real business case to uncover the strategies, decisions, and market moves that helped companies build demand, acquire customers, strengthen their brands, and scale faster.
Created and curated by Volodymyr Khomichenko, B2B Tech Marketing Strategist.
Narrated using artificial intelligence.
Based on publicly available information and intended for educational purposes only.
This episode traces how Miro grew from a niche internal tool at a Russian design agency into a platform valued at $17.5 billion, used by the vast majority of the Fortune 100. The core insight isn't a pandemic tailwind story, it's a case study in how product design and marketing-led category creation can turn a simple utility into an enterprise necessity, showing how a rebrand, a community-driven template marketplace, and a bottom-up sales motion combined to build one of the fastest-growing platforms in modern SaaS.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website: https://khomichenko.com
Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/
📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: https://substack.com/@rapidgrowth
Book – The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG
Connect with Volodymyr
https://www.linkedin.com/in/volodymyrkh/
https://www.threads.com/@khomichenko
https://amazon.com/author/khomichenko
https://www.producthunt.com/@khomichenko
https://medium.com/@Khomichenko
https://hackernoon.com/u/khomichenko
Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
▶️ Listen to
[Apple Podcasts] [YouTube] [Spotify]
What You’ll Learn
Every episode explores how some of the world’s most successful technology companies built and accelerated their growth through marketing.
Topics include:
- Growth marketing strategies
- Referral and viral loops
- Positioning and category creation
- Brand-building decisions
- Product-led growth
- Customer acquisition experiments
- Go-to-market strategies
- Marketing lessons from iconic technology companies
Rather than focusing only on products, funding, or technology, the podcast highlights the marketing decisions that helped companies scale and become category leaders.
The Same Insights, Different Format
The podcast and newsletters complement each other.
Many episodes are based on the same companies and case studies featured in my LinkedIn and Substack newsletters. The core insights remain the same, but the content is adapted for audio consumption.
Instead of reading a long-form article, you can listen to the story unfold in a format designed specifically for podcasts.
Whether you choose to read the newsletter or listen to the podcast, you’ll receive the same key lessons, strategies, and takeaways.
Podcast or Newsletter?
If you enjoy reading, subscribe to The Marketing Behind Rapid Growth on LinkedIn or Substack.
If you prefer learning while you’re on the move, subscribe to the podcast.
The content is the same.
The choice is simply how you prefer to consume it.
See you in the next episode.