Not everyone likes consuming content the same way.
Some people prefer reading. Others prefer listening.
That’s why I launched The Marketing Behind Rapid Growth Podcast.
The podcast covers the same companies, growth stories, and marketing case studies that I share through my newsletters on LinkedIn and Substack. The difference is not in the quality or depth of the content—it’s in the format.
Each episode is adapted specifically for audio, making it easier to consume while commuting, exercising, traveling, or doing everyday tasks.
The Marketing Behind Rapid Growth explores how the world’s most successful technology companies use marketing to accelerate growth.
Each episode breaks down a real business case to uncover the strategies, decisions, and market moves that helped companies build demand, acquire customers, strengthen their brands, and scale faster.
Created and curated by Volodymyr Khomichenko, B2B Tech Marketing Strategist.
Narrated using artificial intelligence.
Based on publicly available information and intended for educational purposes only.
About this audio edition
This is the free audio edition of Build in Public: How Founders Turn Transparency into Trust, Community, and Sustainable Growth by Volodymyr Khomichenko.
This free audio edition runs for approximately one hour and forty minutes and contains roughly half of the complete book. It carries the core argument: the introduction, the full framework, and selected chapters exploring why building in public becomes an engine of growth for some founders, does almost nothing for others, and actively harms a few.
Drawing on research into 40 founders and companies, the book introduces the formula Base × Coefficient × Sign, the four requirements of a viable business, the two gates of substance and truth, and the three amplifiers that make transparency powerful. It also explores the difference between adoption and revenue, accumulated distribution, costly honesty, founder reputation, the emotional cost of visibility, and the transition from audience to community.
The central argument is simple: transparency is not an engine. It creates nothing. It multiplies what already exists.
The voice you hear is AI-generated, but every idea, insight, analysis, framework, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist, author, and Senior Marketing Director at Zoolatech with 13+ years of marketing experience, including 9+ years in B2B technology marketing.
🌐 Website: https://khomichenko.com/
🎧 Listen to the free audio edition on ElevenReader:
https://elevenreader.io/audiobooks/build-in-public-audiobook/pj_froIhPBzNBAUUDj5oINW
Build in Public: How Founders Turn Transparency into Trust, Community, and Sustainable Growth is available in audiobook, ebook, Kindle, paperback, and hardcover formats.
The complete book examines 40 founders and companies, including Buffer, GitLab, Zerodha, Balsamiq, Ghost, Wistia, Baremetrics, Gumroad, Lovable, and Replit.
It includes the complete framework, every chapter, a practical playbook, seven recurring failure patterns, a business readiness audit, and a casebook examining 36 companies.
Written for founders, entrepreneurs, indie makers, marketers, and business leaders who want to understand when transparency creates sustainable growth — and when it becomes a liability.
→ Book page: https://khomichenko.com/build-in-public/
https://www.linkedin.com/in/volodymyrkh/
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This audio edition is based on publicly available information, industry research, company statements, and independent analysis. The views, frameworks, case studies, and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
Company names, founder stories, financial figures, and business examples are used for independent analysis and educational purposes. References to companies or individuals do not imply endorsement, sponsorship, partnership, or affiliation.
The analysis reflects publicly available information and the author's independent interpretation. Historical company performance and individual founder experiences do not guarantee similar outcomes for other businesses.
Build in Public — Free Audio Edition is an abridged edition containing approximately half of the complete book.
▶️ Listen to
[Apple Podcasts] [YouTube] [Spotify]
What You’ll Learn
Every episode explores how some of the world’s most successful technology companies built and accelerated their growth through marketing.
Topics include:
- Growth marketing strategies
- Referral and viral loops
- Positioning and category creation
- Brand-building decisions
- Product-led growth
- Customer acquisition experiments
- Go-to-market strategies
- Marketing lessons from iconic technology companies
Rather than focusing only on products, funding, or technology, the podcast highlights the marketing decisions that helped companies scale and become category leaders.
The Same Insights, Different Format
The podcast and newsletters complement each other.
Many episodes are based on the same companies and case studies featured in my LinkedIn and Substack newsletters. The core insights remain the same, but the content is adapted for audio consumption.
Instead of reading a long-form article, you can listen to the story unfold in a format designed specifically for podcasts.
Whether you choose to read the newsletter or listen to the podcast, you’ll receive the same key lessons, strategies, and takeaways.
Podcast or Newsletter?
If you enjoy reading, subscribe to The Marketing Behind Rapid Growth on LinkedIn or Substack.
If you prefer learning while you’re on the move, subscribe to the podcast.
The content is the same.
The choice is simply how you prefer to consume it.
See you in the next episode.