I write about B2B technology marketing, growth, product strategy, and how marketing teams actually operate inside software companies. Most of that work lives on other sites. This page is the index.
For interviews, excerpts, or a contributor bio, use the short and extended bios on the About page, or write to me through the contact form.
Books
- The Marketing Behind Rapid Growth (2026). Eighteen case studies — Slack, Notion, Stripe, Shopify, NVIDIA, Salesforce, and others. Book page · Amazon · Goodreads
- Marketing as a Revenue Multiplier. What 74 companies show about marketing as a compounding system, not a cost line. Book page · Amazon · Goodreads
- Author pages: Amazon · Goodreads
Podcast & newsletter
- Podcast hub: khomichenko.com/podcast/
- Apple Podcasts: The Marketing Behind Rapid Growth
- LinkedIn newsletter: Marketing Behind Rapid Growth
English
- The Technical Foundations of Zapier’s Product-Led Growth — HackerNoon
- The $1.8B Lesson Hidden in Stack Overflow’s Launch Day — HackerNoon
- From Head-Mounted Webcam to $970M Exit: The Product Lesson Twitch Teaches Every Founder — HackerNoon
- Software Development Companies Can’t Ignore Marketing — IT Ukraine Association
- How Founders Can Manage Marketing Without Becoming Marketers — Digital Expert
Ukrainian
- Як я будую маркетинг в IT-аутсорсі: ABM, Inbound і Branding як єдина система — dev.ua
- Як отримати роботу в IT-маркетингу, коли конкуренція зашкалює — DOU
- Як підприємцю контролювати маркетинг, не занурюючись у нього з головою — SPEKA
- Секрет ефективних маркетингових команд — не контроль і не мотивація — SPEKA
- За 5 років маркетинг визначатиме успіх IT-компаній — IT Ukraine Association
- Ілюзія Growth Hacking: чому вірусне зростання більше не є стратегією — Media Inweb
- Чому курси не допоможуть вам стати сильним маркетологом — Marketer.ua
Author profiles
Talks
Listed on Digital Expert as a speaker for these virtual summits:
- B2B Marketing Strategies and Tactics (2021)
- The Startup Virtual Summit (2021)
- Lead Generation (2020)
- Ultimate CRO Growth Marketing (2019)
- Growth Marketing Revolution (2019)
- Automatic Marketing Funnel 2.0 (2019)
Summit index: digital-expert.online/virtual-summit/
Notes for editors
Topics I can comment on: B2B technology marketing, marketing leadership, growth systems, brand and category strategy, demand generation and ABM, marketing in software development services, product-led growth, team design, measurement and revenue contribution.
July 2026: HackerNoon top business writers, 2nd place.
September 2023: LinkedIn Top Voice, B2B Marketing Strategy.