Hello and welcome.
If you’ve landed on this page, you’re probably curious about the person behind this blog. So let me introduce myself.
My name is Volodymyr Khomichenko. I live in Kyiv and work as a Senior Director of Marketing at Zoolatech, an international software development company. I’ve spent more than thirteen years in marketing, most of them in B2B technology—helping software and IT companies in the US and Western Europe build a brand, generate demand, and grow without turning marketing into a pile of disconnected tactics.
The work I care about most now is the writing.
I’m the author of two books. The Marketing Behind Rapid Growth (2026) looks at eighteen technology companies—including Slack, Notion, Stripe, Shopify, NVIDIA, and Salesforce—and the marketing, product, positioning, and distribution decisions behind how they scaled. It’s on Amazon in Kindle and paperback. Marketing as a Revenue Multiplier came from a question the first book wouldn’t let go of: why some companies turn marketing into something that compounds, while others spend more each year to stay in place. That one is built from 74 companies and is also on Amazon.
The same research runs through the podcast (Apple Podcasts) and the newsletter on LinkedIn and Substack.
I also write for other publications—HackerNoon, IT Ukraine Association, Digital Expert, dev.ua, DOU, SPEKA, Marketer.ua, and Media Inweb. The full list is on Publications & Media. In July 2026, HackerNoon listed me among its top business writers (2nd place). In 2023, LinkedIn named me a Top Voice in B2B Marketing Strategy.
Marketing has been a constant throughout my professional life, but the path didn’t start there.
I began university in a technical program—electronic devices—at the National Aviation University in Kyiv (2005–2010). By the third year, I knew engineering wasn’t where I saw my future, so I added international economics (2008–2010). That mix still matters. I can sit with a product and an engineering team, and I can also talk about positioning, demand, and what the business actually needs from marketing.
I went in-house as a marketing manager in 2013. Since then: Miratech, Glorium Technologies (Marketing Director, December 2021–July 2025), and Zoolatech—Marketing Director from July 2025 and Senior Director of Marketing from November 2025.
This website is where I share my experience, books, and notes along the way: how technology companies grow, how B2B marketing teams get built, and what still holds when you stop chasing a single channel.
If you’d like to get in touch, you’ll find a contact form here. I read every message.
Thank you for visiting. I hope you find something useful.
Links
Zoolatech · LinkedIn · X · HackerNoon · Amazon author · Digital Expert · DOU