Marketing - Volodymyr Khomichenko

Infographic illustrating how ElevenLabs engineered virality to grow from a small voice AI startup into an $11 billion company in under four years. The visual breaks down its product expansion, viral marketing tactics, and creator economy partnerships that fueled its rapid scale. Key visual elements highlight the company's three growth levers — shareable product demos, programmatic SEO, and affiliate partnerships — alongside its dual go-to-market structure serving both individual creators and enterprise clients.

ElevenLabs. How a Voice Startup Engineered Its Own Virality

▶️ Listen to this episode[ Apple Podcasts ] [ YouTube ] Two friends annoyed by flat, lifeless movie dubbing built a company now worth $11 billion. I’ve run marketing teams for…

This infographic traces Loom's rise from a failed startup pivot to a $975 million acquisition, highlighting the product-led growth strategy that powered its rise. It maps key milestones — the 2016 Product Hunt launch, the shift to Loom for Teams in 2020, and the 2023 rollout of Loom AI — showing how each phase reinforced viral, in-product distribution. The visual emphasizes how shared video links, referral incentives, and use-case landing pages worked together as a self-sustaining product-led growth engine, rather than relying on traditional paid advertising.

Loom. How a Shareable Product Became Its Own Marketing

▶️ Listen to this episode[ Apple Podcasts ] [ YouTube ] I’ve sat through enough product launches to know most fail quietly. Loom almost did too. In 2016, three founders were…

Infographic illustrating Grammarly's product-led growth strategy, showing how the company moved from an education-focused tool into a daily consumer habit through browser extensions, contextual content, and psychology-driven upgrade prompts. The visual maps the full growth loop — product discovery, in-the-moment correction, content-led acquisition, and paid expansion — showing how each stage reinforces the next inside Grammarly's product-led growth model.

Grammarly. The Growth Machine Behind Confident Writing

▶️ Listen to this episode [ Apple Podcasts ] [ YouTube ] Most software companies chase attention. Grammarly chased a feeling. That feeling is the pause before hitting send. The…

Marketing Mastery Strategy: 9 Moves That Win

Most marketing fails before the campaign even launches. Not because the budget was wrong. Not because the creative was weak. Because there was no real strategy behind it — just…

How to Set Quarterly Priorities That Actually Get Done

Quarterly priorities have been the difference between marketing teams that merely stay busy and those that consistently deliver breakthrough results. In my years as Senior Marketing Director at Zoolatech, I’ve…

CMO Interview Questions: 30 Must-Ask for 2025

Driving growth, helping the brand become well-known, and engaging customers in a positive way belong to the chief marketing officer (CMO) and are most useful for improving the customer experience…