I’ve run enough product meetings to know the default move when something isn’t working: add a feature. Ship the ninth thing. Hope it tips the scales. Instagram’s founders did the…
Three engineers built a dating site. Nobody uploaded a single video. That failure is where YouTube’s parasitic growth strategy actually began. I’ve watched plenty of launches go quiet like that.…
Three founders. $200 a week. A bowl of leftover election-themed cereal for breakfast. That’s not the origin story most growth decks show you. But it’s the one that actually explains…
I’ve watched plenty of marketing teams beg for bigger media budgets to fix problems that had nothing to do with advertising. Uber’s early years are the best case study I…
I’ve seen founders panic over a slow first sale. Ten dollars, after six months of unpaid work? Most people would call that a failure signal. Collis Ta’eed called it proof…
I’ve watched a lot of software companies chase growth by copying whatever the last unicorn did. Teachable did the opposite, and that’s why its story still gets studied in marketing…
Most founders protect their best-selling product like it’s the family dog. Kenny Rueter shot his. In 2015, he took Kajabi — a profitable, seven-figure software business he’d built from a…
Greg Smith once lay on an office floor making snow angels. Not because he’d cracked under pressure. Because a single webinar had just generated $20,000 in cash and finally proved…
Zach Perret once had to tell hundreds of employees, live on a Zoom call, that the payday they’d already spent in their heads wasn’t coming. Visa’s $5.3 billion offer for…
Most founders launch a product and then market it. Tenev and Bhatt did the opposite. They had no brokerage license. No customers. No app. What they had was a landing…