Most rebrands are cosmetic. This one wasn’t. When Sendinblue became Brevo in 2023, plenty of people assumed it was a naming exercise. I didn’t see it that way. I saw…
Most founders build a product and then go hunting for a market. Andrey Khusid did the opposite. He had a market — his own frustrated creative agency — and built…
A blank whiteboard sounds like freedom. In practice, it’s a trap. That’s the lesson buried inside Mural’s rise from a founder’s side frustration to a platform valued at $2 billion.…
Fifteen tools. One overdraft notice. A Super Bowl ad shot almost entirely in-house. ClickUp’s rise to a $4 billion valuation didn’t come from a tidy playbook. It came from a…
In 2008, Joel Spolsky sat down to solve a small coding problem. He needed a regex pattern for pulling URLs out of text. He opened a brand-new site to ask.…
By 2015, the company behind Apache Spark had a product problem hiding inside a marketing problem. Downloads were booming. Revenue wasn’t. Cloud giants were happily monetizing the open-source technology Databricks…
Jeff Lawson didn’t bring a deck to his 2008 pitch meeting with Fred Wilson. He brought a laptop. Then he started typing. By the time he finished, Wilson’s own phone…
▶️ Listen to this episode[ Apple Podcasts ] [ YouTube ] Three founders had just laid off half their team. Eighteen months later, they were running a company worth $1.5 billion.…
▶️ Listen to this episode[ Apple Podcasts ] [ YouTube ] I’ve sat in budget meetings where nine figures got allocated to paid acquisition before a single feature shipped. Cursor built…
Most marketing fails before the campaign even launches. Not because the budget was wrong. Not because the creative was weak. Because there was no real strategy behind it — just…