OKRs may be one of the most overrated management topics in tech right now. That does not mean the framework is useless. In the right company, at the right moment,…
For years, corporate culture treated executive visibility as a risk. The ideal senior leader was expected to deliver results, stay loyal to the company, and avoid attracting too much public…
Firing someone is one of the most unpleasant parts of a manager’s job. Especially if you’ve only recently become a manager and have a team reporting to you for the…
Micromanagement has one inconvenient quality: it can actually deliver good results. The manager controls the details, checks the work, chases deadlines, gets involved in decision-making — and effectively becomes the…
Many managers believe their primary responsibility is to control people. In my experience, the strongest leaders do something completely different: they protect their teams. The longer I work in leadership,…
When a marketer is choosing between B2B and B2C, it can seem like it’s simply a matter of different markets. In reality, the difference runs much deeper: different types of…
The future of content marketing belongs to companies that create insight, not promotion. For years, content marketing has been one of the core growth channels for B2B technology companies, especially…
I spend a lot of time learning. I regularly complete certifications, explore new tools, read industry publications, and stay on top of emerging trends. Even so, I have grown increasingly…
For most B2B tech companies, growth still runs through a familiar set of channels: content marketing, LinkedIn outreach, paid advertising, SEO, webinars, and industry events. After organizing more than 20…
I have spent more than a decade in marketing, working on company brands, growth strategies, and personal brands for experts and executives. Some of that work is already on my…