The Evolution of Marketing Thought, 1923–2026.
The newest idea in the room is usually an old one
Why does marketing announce that everything has changed every few years — and keep having exactly the same arguments?
Every generation of marketers is told that the old playbook is dead. New channels arrive, new tools, new gurus, and the discipline is declared reinvented. Yet underneath, the questions never change: how to be believed, how to be remembered, how to be chosen, and how to know whether any of it worked.
This book follows that chain across a century — thirty-two ideas, from the first coupon of 1923 to the buyer who sends a machine shopping — and tests each one against the evidence.
Ebook · ISBN 9798237766226
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Print · hardcover · ISBN 9798177225227
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Print · paperback · ISBN 9798233473654
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Audiobook · ISBN 9780466283186
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Free audio edition
Almost half of the book is free to listen to — about 49% of it, roughly 3 hours 48 minutes of AI-narrated audio. Follow the chain from Claude Hopkins and Edward Bernays to Byron Sharp and the age of AI, and see whether the way the book tells it is for you before you buy.
If you’d like to continue, you can purchase your preferred format using one of the links above.
More places to try the free audio edition: YouTube · Spotify
More about the book:
A Hundred Years of Marketing is the story of those questions, told as one continuous chain of ideas. It follows thirty-two ideas across a century — from the first advertisements measured with a coupon in 1923 to the buyer who now sends a machine shopping — and shows how each one was born because the one before it stopped answering the market.
The book moves through six ages: science, brands, strategy, the digital revolution, growth, and the arrival of artificial intelligence. Each chapter opens on a scene, introduces the people behind an idea, shows it working in real companies, and then does what most business books avoid: it tests the idea against the evidence and says where it fails.
Along the way it separates marketing’s famous numbers from the legends the industry keeps repeating, gathers the discipline’s essential reading into a single canon, and closes with an honest account of what a century of thinking still offers when machines answer the questions and make the purchases.
For marketers who want to know where their tools came from, founders deciding which of those tools to trust, and anyone who has wondered why the newest idea in the room sounds so familiar.
Details
| Author | Volodymyr Khomichenko |
| Publisher | Volodymyr Khomichenko (independently published) |
| Publication date | 28 October 2026 |
| Language | English |
| Print length | Paperback 449 pages (some retailers show 450) |
| ISBN-13 (hardcover) | 979-8177225227 |
| ISBN-13 (paperback) | 979-8233473654 |
| ISBN-13 (ebook) | 979-8237766226 |
| ISBN-13 (audiobook) | 978-0466283186 |
| Series | A Century of Business (book 1) |
| Cover design | Anastasiia Shvets |
| Formats | ebook, paperback, hardcover, audiobook |