In the given infographic “Top 8 Content Marketing Assets in 2024” you will find out which of the content marketing assets are the most effective in 2024.
According to the latest trends in digital marketing, first place takes case studies with 67%, followed by research reports – 61%. Third place is video with 57%, then white papers – 55% and e-books – 53%. After, in sixth place we see webinars with 52%, next is social media with 49% and finally blogs with 47%.
Once you identify which content resonates best with your different buyer personalities at each different stage of the purchase process, personalize your marketing funnel to provide the most relevant content to the right person, at the right time.
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