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In the last article, I named 10 critical errors for which your website can get under the Google filter and, in most cases, and Yandex filter.

But avoiding these mistakes still does not guarantee your website many visitors.

Now I want to show you what website is considered to be of high quality from the standpoint of search engines. If you have such a site, there is a high probability that one day it will take its deserved place in the TOP-10.

Let’s analyze the main indicators of website quality:

1. Availability is the superior quality. A high-quality website must work constantly without any failures and glitches.

  • Stability ─ is round-the-clock availability and website’s high download speed.
  • "Cross-browser compatibility" ─ the website should be displayed the same on different browsers and enable the visitor to make the target action.

2. Security. If your website got a virus, search engines will eventually find it out. Your website will be marked as dangerous one in the search results and will be crossed out from the TOP-10 (if it would be there).

  • The absence of threats. As a rule, it’s the absence of viruses and redirects to malicious sites that carry out fraudulent activities on the Internet.
  • Safety of confidential data. As a rule, information leakage occurs during data transfer, so it is important for your website to have the secure protocol of HTTPS. This protocol is usually needed by the services, which are requiring the users to provide a large amount of confidential data.

1. Transparency. It is important to reveal all necessary information on the website to the visitor, so only by entering the site he would know everything he needs to trust you 100%.

  • Company info. It is critical to "introduce" your company: to give details of the formation of the company, to point at its main advantages (why the visitor should buy from you), awards, achievements and successes.
  • Detailed contact information. It is necessary to have. It is important to give the visitor a number of different ways to communicate with you: phone, email, Skype, etc. The attribute of a good website is a hotline number and a mailbox in the domain of the website
  • Popularity. Consumers always trust advertised brands more, and they are wary of unknown ones. It is therefore important to invest in advertising and always be on the sight of potential customers, of course having calculated the return of investment before this.
  • The website references. If your site is constantly referred to both by ordinary people and online resources, it's a sign for the search engines that your resource is valuable, and it should be put higher in the search results.
  • High attendance of the resource. Here works the principle of a crowd. If the visitor sees that there is high attendance of the resource, he thinks that this website has something of value, so he stays longer on it, and it is already considered by the search engines.

2. Trust ─ the main indicator of the quality of the site.

  • Website age. The older the website, the easier it is to promote it. Search engines give visitors some kind of "insurance" from young sites, and all the TOP sites are usually of solid age.
  • The core visitors ─ the most loyal part of the audience, which is more likely to trust the resource. The more the core of the website, the more regular visitors it has. The more regular visitors' the website has, the more qualitative content it should have, according to the opinion of SE.
  • The website karma - is the presence of penalties from the search engines, both current and those that were in the past. The purer karma your website has, the more trust and appreciation it gets from the search engine.
  • The size – the website that contains a lot of useful information usually is in search results many keywords for, and therefore it attracts more visitors.
  • High-quality content ─ is a sign of the seriousness of the resource. The absence of mistakes in the content, interesting writing style and high value of the content - all this affects the quality of the site.
  • No spam. If the website has it, it seriously undermines the credibility of the resource. Most spammers leave messages in the comments referring to their sites. It is therefore necessary to constantly check the comments or conduct premoderation, or protect the comments with captcha.

3. Convenience. Inconvenient website - it is primarily the lack of respect for the visitors. This site repels visitors from the first seconds.

  • Behavioral factors. Users can demonstrate sharp dissatisfaction with the resource by their behavior. If visitors constantly leave the site in a few seconds and return to the search results, your website will be put much lower in the list.

4. Relevance. Outdated information is usually useless.

  • Website update - the more often your website is updated, the more often search robot will come to you. And your content will get in the search results faster. In addition, the more often the website is updated, the less likely «bad» people will steal your content.
  • Uniqueness. All the texts on your website must be unique. Never copy out content from other websites. The owners of other sites might want to borrow your content, so be sure to stake a claim for the right of the primary source, for example, thanks to service “Yandex. Webmaster - Original texts”.
  • Different formats of data representation. Nowadays, the visitor could not be satisfied only with text. The format of video tutorials is gaining popularity. With video, you can vary the content, which is issued on the site, and make people's lives much easier by not forcing them to read.

5. Aggressiveness. You do not need to “promote” aggressively anything on your site. It always leads to the opposite effect.

  • Advertising aggression. It is no secret that many ads on the website annoys visitors. If you are forcing a person to pay attention to advertising (via pop-up windows, and other tools), the visitor may never visit the website again.
  • The presence of obscene expressions. SE often label websites with profanity in content as "adult sites". Such websites have difficulties in fighting for the first position in the TOP-10.

6. Commercialization ─ the main factor of trust for commercial websites.

  • Commercial ranking factors - factors that largely characterize the company itself, not the website. These are: competitive prices, the number of offices or points of sales, the presence of a hotline, etc.

7. Socialization ─ is a relatively new factor. Things people “say” about you in the social networks now have the value, and SE considers it during the ranking.

  • Representations in social networks. The presence of large groups and communities inspires confidence. But there must be real people in groups, not robots. If your group is banned, it can ruin your company's reputation.
  • Number of references in social networks. Young websites are unlikely to be discussed in social networks themselves. This is primarily due to their low popularity. You should provoke a dialogue on your company's products and lead it in your direction.

So, now we have reviewed 9 main criteria by which we can determine the quality of a website in front of us. According to such criteria Google and Yandex compare websites.

AssignmentCompare your site according to the criteria and make a conclusion, how qualitative your website can be called. Write your "insides" and conclusions in the comments below.

Trust us, the comprehension of the level of your website is critical for further development!

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