(Rating) Top 13 goods purchased at online stores

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Once you decide to create an online store, the next question that you will have – “What would be best to sell?”


Perhaps you already have something in mind, but if you have nothing, then this article is for you.


Some time ago, an interesting survey was conducted, and on its basis, the rating of the top selling products through online stores was created.


You can see its results in the table below:


Table of goods popularity



Theme

%

1

Small appliances

14.97

2

Books, office supplies

12.66

3

Clothes, shoes

12.04

4

Computers and accessories

11.15

5

Theater, cinema and concerts tickets

10.14

6

Others

7.25

7

Major appliances

7.14

8

Cosmetics and perfumery

6.69

9

Toys

5.12

10

Software

4.13

11

Medicines

3.01

12

Furniture

2.89

13

Food products

2.79


Total

100


Let's analyze in detail each item and think why it is in its particular place:


13th place:


Food products


Of course, food products are sold through the Internet, but people do not buy them very often.

It is much simpler to go to the local store, than enter an online store and look for evening meal.


But there are successful online food stores. For example, a well-known utkonos.ru


It successfully sells food products and has very few competitors.

 

12th place:


Furniture


This product in the penultimate place, because people do not like to buy furniture it the Internet very much. Firstly, it is hard to imagine the actual size of it, and secondly, everyone wants to touch it before purchasing.


But sales of furniture is still present on the Internet, because people often choose a specific model in the market and then buy it cheaper in online store.


11th place:


Medicines


There is a similar situation as it is with the food. Pharmacies are now everywhere. Plus, the important component concerned with the purchase of these goods is trust. No one will buy medicines in a strange and unknown online store.


10th place:


Software


Software is basically bought over the Internet, but the thing is that nowadays people generally do not buy it at all.


There are many "torrents" already, where you can find practically every popular software.


Therefore, if you are going to sell software, look first whether those programs that you are going to sell are in the public domain.



9th place:


Toys


According to statistics, about 5% of Internet buyers purchase soft toys, children's toys and original collections exactly in online stores.


Customers explanation about why they prefer Internet stores to the offline ones where you can touch, explore things up and down is that the range of products on the Internet is much more, and there are manufacturers who produce "handmade" toys and do not want to bring them to general markets.


8th place:


Cosmetics and perfumery


7% of Internet users buy cosmetics and perfumes.


On the Internet, prices on well-known brands are lower than they are in store. If you like a certain perfume or cosmetics, and you use only it and never change your mind, why waste time on trips to the store when you can place your order online in two clicks.

 

7th place:


Major appliances


7.5% of the buyers prefer to buy home appliances.


Buy major appliances online is the best thing to do because you can sit quietly in front of a computer and easily compare and review appliances, read overviews about it and make informed choices.

 

6th place:


Others


This category covers items such as household goods, a variety of tools and so on. (Any item that is not included in this list).


5th place:


Theater, cinema and concerts tickets


First, they are very convenient to book through the Internet. You already know for sure that you will get to the event.


In addition, after the emergence of electronic tickets, everything became very simple. Within 5 minutes just sitting at the computer, you can buy and print a ticket without spending any time or energy.


The future lies besides this approach. The only problem is that only the organizers can sell tickets, not everyone. Although this restriction leaves with the arrival of affiliate programs.


4th place:


Computers and accessories


There is a simple reason why this item did not get up higher – an online purchase cannot be made without computer. But as soon as they got the computer almost all owners buy these components only through the Internet, because it's cheap, fast and has all the necessary information.


This is the group of products that are more convenient to buy on the Internet. It is because you do not have to memorize all the specifications. All the information lies right before you.


AND THE TOP THREE PRODUCTS! WHAT ARE THE BEST SELLING PRODUCTS IN THE ONLINE STORES?


3rd place:


Clothes, shoes


Oddly enough, but 12% of users buy clothes and shoes on the Internet.


On the one hand, it would seem this is complete nonsense, since in order to buy clothes you have to measure it up and touch. It is of course true, but people do not buy all the clothes through the Internet, they only buy the most famous clothing brands.


Say, a man bought some brand-name sneakers and had them torn. It can easily be ordered via the same online store and he would not have to go and look for them to shop.


2nd place:


Books, office supplies


It is not strange since you will not find such choice of books and office supplies in any store.

In addition, you can order delivery, and they will bring all you need, so you would not have to lug it yourself.


1st place:


Small appliances and mobile devices


So, what kind of products are purchased most of all over the Internet? They are …

• Phones,

• Smartphones,

• Tablets,

• Vacuum cleaners,

• Irons,

• Hair dryers,

• Curling irons,

• Massagers,

• Blenders,

• Scales,

• Meat grinder,

• Juicers,

• Electric shavers,

• Epilators,

• Digital Cameras,

• Media Players,

• Car radio,

• GPS-navigators, etc.

The problem is that they have so much selling competition, that getting into the market without a visible USP is impossible.


Summing up ...


In summary, we will note two features of products that contribute to the popularity of their online sales.


The first feature is, of course, price.


Via Internet, people are actively buying goods, the cost of which does not exceed an average of $ 600 - $ 1000.


The second feature is the versatility of the product.

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